WIM CROUWEL

WIM CROUWEL is a pioneer of dutch design, his style shows a great deal of craft and attention to detail combined to create impact within his work. the use of overlays of type and grids creates interesting hierarchies within his work. the relationship of clarity and aesthetics is tested within his work and result in unique inspirational design.

WIM CROUWEL STARTED HIS OWN FREE-LANCE PRACTICE IN AMSTERDAM (1954). IN 1963, WITH BENNO WISSING, FRISO KRAMER AND THE SCHWARZ BROTHERS, HE FOUNDED DESIGN STUDIO TOTAL DESIGN. HE DESIGNED AND OVERSAW EXTENSIVE WORK FOR THE STEDELIJK MUSEUM IN AMSTERDAM (1964-85). IN 1967 HE PUBLISHED HIS EXPERIMENTAL NEW ALPHABET. CROUWEL WAS PROFESSOR AT THE DELFT UNIVERSITY (1972-85). HE WAS DIRECTOR OF THE BOIJMANS VAN BEUNINGEN MUSEUM, ROTTERDAM (1985-93). HE RECEIVED THE BRITISH OBE, IS A RDI, KNIGHT OF THE DUTCH LION, OFFICER OF ORANGE NASSAU. GOT THE DUTCH OEUVRE AWARD 2004.

http://www.blanka.co.uk/Design/Wim_Crouwel