SPECIALIST PROMOTION & PRINT- DIRECTION

NEW DIRECTION, after evaluating the material i have collected for the product, i have desided that rather then producing a pack with a range of different specialist promotions, i will focus the product on one area of the researh which i have gathered. which will make my product more focused and will allow me to show the breth of research which i hav collected and share the experience which i have gained.

I will base my book Specialist Promotion and Print on my experiece At Generation Press. I feel generation Press define the meaning of 'Specialist Promotion', right from the huge range of innovative approaches they have taken to producing print. To the unique identity and branding they have producd for there company. GP are constantly produceing projects and collaborations which are self inititated and are specialist in terms of direction and purpose.

I will be able to produce sections based on.

Introduction- introducing GP, Who they are what they do

Adopt A Northerner- this will give me a chance to document my experience.
i will be able to include extra documentation such as the twitter journey in this section.

the GP rebrand-
this section will look into the rebranding of Generation press and the specialist unique steps which were taken to into the creation of the idenity.