Design Roundel
Digital Images Andreas Schmelas
Photography Jason Tozer
“As part of a campaign to raise awareness of ZETA’s paper range, our brief was to create a set of phased mailings which would highlight the range and its versatility. It was particularly important to emphasise its availability in six different finishes, and to promote ZETA’s all round creative potential, challenging the perception that it is a paper for business stationery only.
Our solution was to create a set of six posters, one for each finish in the ZETA range. We tasked two very different yet complementary artists to each create three images inspired by the paper’s surfaces:
http://www.septemberindustry.co.uk/roundel-zanders/
Andreas Schmelas’ digital images, created using the programming language VVVV, are a combination of mathematics, chance and coincidence.
Jason Tozer’s photographic images show us the world that our eyes cannot see, capturing details that often last just a fraction of a second. The startling and beautiful results, printed using a range of ambitious techniques and finishes, are folded so that the printed front side and the unprinted reverse can be viewed alongside one another.
The posters are presented in a foil-blocked box complete with an information card using discreet matching typography in fluorescent pink and gold. The poster campaign was launched with a technical ‘Printed On’ sheet and response postcard and followed-up with a Swiss-bound designer’s notebook featuring intriguing snippets of the poster images, printed in just one colour.”
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