Hatch are a San Fancisco design firm founded by joel Templin and Kati Jain. they are a design studio, which have also create a product as an extra form of income. they have designed and created a product which a series of wines, which has been designed to a very high standard. this is a cleaver way of creating another form of income, as well as design work.
HATCH INTERVIEW pt1
http://blog.iso50.com/2009/08/05/hatch-interview/
Alex(interviewer:So JAQK represents the first “hatchling”, was that always the plan?
Kate. Yep, the firm is named Hatch so we can be an incubator for our own products.
Joel: We didn’t know that wine would be the first one, there were some other things we had talked about. The reality is that this hatchling is so big and time consuming, that it will probably have to be the thing we focus our time on for a while until it gets up and running.
K: Our original intention, the philosophy of the design firm, was to do this 80/20 split; where 80% of our time is focused on client work, building brands for other people — which we’ve always done and always will do — but then use 20% of the time to give our design team creative freedom to explore ideas for new products that we can hatch on our own. Take all of our creative exploration and put it into a product that we release once a year. Here we are, two an a half years later and JAQK is just growing, which is great, but it will be our only hatchling for a while.
J: The cool thing is, this in itself can hatch other things. What if we can open a JAQK lounge? There will be a winery someday, there could housewares, a JAQK beer — JAQK is bigger than just wine.
Alex (interviewer): In what way do you see the design field changing?
Kate: It’s hard to be politically correct…We had a client that hired us this year for a project, and we had no idea that 4 other firms were hired in the background for the same project. We negotiated the terms of the partnership, cut budgets quite a bit — what we didn’t know was that they were being cut because they were being spread out. So I think the days of hiring a design firm and trusting them with your problem and to come up with the right solution — it’s changing. With desktop publishing anyone can have a computer in their living room and be a graphic designer. It can devalue the work that comes out of a firm like ours.
Joel: When I worked at CSA, back in early 1994, Chuck Anderson was complaining about the demise of design — “It’s all going to end” etc. That’s when desktop publishing was becoming bigger and bigger. You could see the way things were going, and that’s why he started the CSA archive, where he has all of these other products. His goal was to take more control and ownership so he didn’t have to be part of all that. That was back in 1993 — fast forward to now…way crazier than it was then.
K: I don’t think that design is going down the drain. There is still a lot of opportunity to really do something different with design. That’s why we do this [JAQK] for ourselves because we still believe in the power of design.
J: It’s evolved — there is more work, web work, and that stuff didn’t exist before. So yeah there is more competition, but there’s also more opportunities that didn’t exist back then. It’s a different animal.
HATCH INTERVIEW pt1
http://blog.iso50.com/2009/08/05/hatch-interview/
Alex(interviewer:So JAQK represents the first “hatchling”, was that always the plan?
Kate. Yep, the firm is named Hatch so we can be an incubator for our own products.
Joel: We didn’t know that wine would be the first one, there were some other things we had talked about. The reality is that this hatchling is so big and time consuming, that it will probably have to be the thing we focus our time on for a while until it gets up and running.
K: Our original intention, the philosophy of the design firm, was to do this 80/20 split; where 80% of our time is focused on client work, building brands for other people — which we’ve always done and always will do — but then use 20% of the time to give our design team creative freedom to explore ideas for new products that we can hatch on our own. Take all of our creative exploration and put it into a product that we release once a year. Here we are, two an a half years later and JAQK is just growing, which is great, but it will be our only hatchling for a while.
J: The cool thing is, this in itself can hatch other things. What if we can open a JAQK lounge? There will be a winery someday, there could housewares, a JAQK beer — JAQK is bigger than just wine.
Alex (interviewer): In what way do you see the design field changing?
Kate: It’s hard to be politically correct…We had a client that hired us this year for a project, and we had no idea that 4 other firms were hired in the background for the same project. We negotiated the terms of the partnership, cut budgets quite a bit — what we didn’t know was that they were being cut because they were being spread out. So I think the days of hiring a design firm and trusting them with your problem and to come up with the right solution — it’s changing. With desktop publishing anyone can have a computer in their living room and be a graphic designer. It can devalue the work that comes out of a firm like ours.
Joel: When I worked at CSA, back in early 1994, Chuck Anderson was complaining about the demise of design — “It’s all going to end” etc. That’s when desktop publishing was becoming bigger and bigger. You could see the way things were going, and that’s why he started the CSA archive, where he has all of these other products. His goal was to take more control and ownership so he didn’t have to be part of all that. That was back in 1993 — fast forward to now…way crazier than it was then.
K: I don’t think that design is going down the drain. There is still a lot of opportunity to really do something different with design. That’s why we do this [JAQK] for ourselves because we still believe in the power of design.
J: It’s evolved — there is more work, web work, and that stuff didn’t exist before. So yeah there is more competition, but there’s also more opportunities that didn’t exist back then. It’s a different animal.
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