Text taken from www.generationpress.co.uk
Generation Press have commissioned their very own paper as part of the amazing rebrand beautifully designed by Build.
Colorplan Barry™ is just a part of the rebrand but really highlights what Generation Press is all about, collaboration with real people with real passion for their craft. Hence it felt so appropriate to name the paper after the colour technician Barrie at Croppers Papermill in the Lake District! Creative license was used when we found out that Barrie spells his name with an (Barr)ie rather than a (Barr)y (we hope he doesn't mind too much).
The rebrand itself is the work of Build, starting with a new logo, then developed to work as a piece of coherent communication. From a full set of stationery to this website (site build/back-end by Kleber). The different collateral that we use has all been carefully designed to interact with the customer with a different use of coloured paper and message! The main thing that Generation Press didn't want to lose was the fact that we are independent and a family run business in its 4th generation, so that's the brand!
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